Sunday, May 24, 2020

Hausser Food Products Company - 3498 Words

Hausser Food Products Company Brenda Cooper, the southeastern regional sales manager for the Hausser Food Products Company (HFP) expressed her concern to a researcher from a well-known eastern business school: I think during the past year I’ve begun to make some progress here, but the situation is a lot more difficult than I thought when I first arrived. Our current methods of selling products just are not adequate, and the people in the field don’t seem interested in coming up with new ideas or approaches to selling. BACKGROUND Hausser Food Products Company was a leading producer and marketer of baby foods in the United States. The company manufactured and marketed a whole line of foods for the baby market including strained meats,†¦show more content†¦Brenda Cooper, the southeast regional sales manager, was fairly typical of the kind of person who was placed in that position. Brenda entered an MBA program immediately following graduation from one of the best women’s colleges in the country. Majoring in marketing, she did extremely well in business school and graduated near the top of her class. Upon graduation she received many job offers and took a position as an assistant product manager in a large nonfood consumer products company. During four years at that firm she performed extremely well both in the management of existing products and in the launching of new products. By the end of her fourth year, however, she was becoming restless, and seeing no opportunities for quick advancement, decided to accept an offer to become a regional sales manager at HFP. The salary was attractive, plus she would receive a potentially large bonus based on the profit performance of the entire company. Brenda was also attracted by the possibility of advancement within the company. She had heard that many of the senior staff had started as regional managers. At the end of her first year Brenda was still very concerned about doing well in her job; in particular she was adjusting to her role as manager with six district managers reporting to her. THE SALES PLAN Much of the activity of the regional managers centered around the yearly sales plan. The sales plan was essentially a budget that includes projections ofShow MoreRelatedCase Study: Hausser Food Products Company1655 Words   |  7 PagesIntroduction: Hausser Food Products Company has been successful in the business of selling baby food since the 1980s, and has had extreme sales growth through the 1990s. Unfortunately, due to some outside factors like decrease in birth rates, organic and dye free standards, and private name brand competition, growth rate recently dropped by three percent. The marketing and sales team are taking responsibility for reshaping the produce line and making more sales to turn this trend aroundRead MoreHausser Food Case924 Words   |  4 PagesHausser Food Products Company is well known for its production of infant food. It controled approximately 60 percent of the market and continued to increases sales every year until the baby bust in 1980. This was the first time that Hausser started to see a decrease in sales. The marketing department has focused its efforts to increase sales. Currently, they have divided the country into seven geographical regions, each with a sales manager who rep orts back to the district level. The first stepRead MoreHausser Food1527 Words   |  7 PagesAssignment Hausser Food Product 1. Using whatever concepts, frameworks, or ideas you think are applicable, explain why the Florida sales team is withholding information about a new market opportunity from regional and corporate sales management? a. Expectancy theory of motivation Hausser Food. Employees and organization both of them have expectation and needs. Organization have expectation to their employees through target. Employees have expectation to the organization or company through theirRead MoreHausser Food1698 Words   |  7 Pages[1] Hausser Foods is clearly experiencing a decline in sales growth due mostly to competition and a decline in population growth. The case focuses mostly on the southeast sales region; however the decline in sales growth is affecting the entire company. The lack of new ideas by the sales force is primarily due to a lack of reflective and adequate encouragement from HDQ as well as a fear or concern that such new ideas for sales revenue might actually burden the sales force in the following yearRead MoreHausser Food Company1249 Words   |  5 PagesCASE: HAUSSER FOOD PRODUCTS (HFP) COMPANY: ââ€"  Brenda Cooper → South-eastern Regional Sales Manager (Jefa de ventas de la Regià ³n Sudeste) for the HFP. ââ€"  Her concern: their current methods of selling products are not adequate. 1) Background: (Antecedentes): ââ€"  HFP: was a leading producer and marketer of infant foods in the U.S. (era un destacado productor y vendedor de comida infantil en Estados Unidos). It maintained a market share of aprox. 60%. ââ€"  Its products line included: strained (triturada/machacada)Read MoreAnalysis of Mattel’s Supply Chain Management6531 Words   |  27 Pagesposition through her many mergers and acquisitions. Second, Mattel outsourced all operations. Third, after the 2007 recall, Mattel moved all toy-prototype creations in-house to project their intellectual property and ensure safety before moving product overseas. Mattel also implemented checks and balances with their Chinese suppliers. Finally, Mattel continues to innovate with consumer trends as they have slowly expanded into digital and online as an extension of their physical toys. In the shortRead MoreShort Cases19708 Words   |  79 Pages. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 3. THE ARDEN COMPANY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 4. UNIPRO INC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 5. HAUSSER FOOD PRODUCTS COMPANY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 6. MANAGING MARKETINGRead MoreFrench Terms for Ib Sl French B8316 Words   |  34 Pages2 3 5 12 12 21 28 28 31 36 36 37 40 40 42 48 48 51 Topic Area 1 Home and local area Life in the home; friends and relationships Local area, facilities and getting around Topic Area 2 Health and sport Sport, outdoor pursuits and healthy lifestyle Food and drink as aspects of culture and health Topic Area 3 Leisure and entertainment (includes online) Socialising, special occasions and festivals TV, films and music Topic Area 4 Travel and the wider world Holidays and exchanges Environmental, cultural

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